Product-led growth

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Last week was a record-breaker with 22 product launches on our platform, signalling our steady rise as a strong contender against Product Hunt. Your engagement and feedback are what drive these successes! (Thank you ❤)

Thanks to your feedback, we're making our launch process easier by separating it from page creation. We plan to finish this update by the end of the week. After that, we'll introduce a new feature that lets you quickly import launches from Product Hunt.

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Growth Hack: Harnessing the Power of "Powered by" Marketing

In the competitive SaaS sector, creative marketing strategies are essential. One potent approach is the "Powered by" marketing technique, which enhances visibility and credibility through simple attribution links, driving substantial growth.

"Powered by" — The Silent Growth Engine

The concept of "Powered by" marketing is simple but impactful. Embedding a "Powered by [Your Product]" tag on customer interfaces allows SaaS companies to turn every user interaction into a potential marketing opportunity. This tag increases brand awareness and acts as a continual endorsement from existing users.

For instance, Widgetic, a provider of interactive widgets for news articles, observed that after a few major newsrooms started using their service, other competitors also signed up. The "Powered by Widgetic" badge piqued the interest of journalists and led to organic user acquisition across the industry.

Similarly, LiveAgent, a help desk and live chat software, credits its "Powered by" tag for bringing in half of its new leads, as other companies followed the lead of early adopters.

Implementing "Powered by" Marketing

Step 1: Make it subtle yet visible
Ensure your "Powered by" badge is placed strategically where it can be noticed without being intrusive. It should be a seamless part of the user interface, encouraging curious clicks without detracting from the user experience.

Step 2: Offer an opt-out option
While the "Powered by" tag can be a powerful tool, it's essential to provide customers with the option to remove it. This respects the user's desire for a branded or clean interface, which can be crucial for maintaining customer satisfaction and trust.

You can upsell users to convert to a paid plan for removing branding.

Step 3: Incentivize its use
Incentivize users to keep the "Powered by" link active by allowing them to add their affiliate link to the branding. ConvertKit, etc are using this hack. These incentives encourage more users to become brand ambassadors.

Benefits and Considerations

  1. Boosts brand exposure: Each customer site that carries your badge can potentially reach an entirely new audience, multiplying your visibility exponentially.

  2. Enhances credibility: When potential customers see that other businesses use your product, it acts as a social proof, enhancing your credibility.

  3. Cost-effective: Unlike traditional advertising, this strategy requires minimal expenditure for potentially broad exposure.

  4. Potential risks: Some users might view the "Powered by" tag as commercializing their user interface, which could lead to dissatisfaction if not implemented thoughtfully.

Improve badge conversions

Senja's redesign of their "Powered by Senja" badge led to a 40% increase in click-through rates, resulting in an additional 12,000 visits per year to their landing page. The control group had a 0.217% CTR (486 clicks from 223,904 views), while the test group achieved a 0.305% CTR (676 clicks from 221,950 views). This test underscores the impact of continuous testing and optimization in product-led growth strategies.

If Your SaaS Doesn’t Have Anything to Embed

Good news. You aren’t alone.

If your SaaS doesn’t have embeddable elements, you can still secure backlinks from customers.

Whenever they request discounts, consider asking for a backlink from their website as part of the deal. This strategy not only enhances your SEO but also broadens your brand’s visibility online.

Fazier Launches

  • HelloAudience: Instantly discover the best B2B marketing channels (newsletter, podcasts, communities etc) to reach your target audience. Access creator analytics & contact info as well.

  • Cash Flow Calendar: The ultimate budgeting tool for freelancers! Project expenses against irregular revenue. Sync transactions, forecast finances, and analyze cash flow in real-time—free beta access with coupon FAZIER for lifetime.

  • GummySearch is an AI-powered research tool for Reddit. Discover problems to solve, sentiment on current solutions, and people who want to buy your product. Show some love. They are the 1st to advertise on Fazier - my dream project.

  • Micro SaaS Ideas is a collection of 80 micro Saas ideas each containing keywords that are easy to rank for in the top 10 on Google.

  • OneNode is your memory extension that captures and stores everything—texts, photos, voice notes—with full meanings. Precise retrieval, never forget a detail!

  • You can be the next here. All you need is to launch on Fazier. 100% free. No queue etc.

Signing off,
Falak Sher

Whenever you're ready, there are 3 ways I can help you:

  1. Promote yourself to 2,000+ subscribers & get featured on the Fazier website for 30 days. Learn more →.

  2.  Product Hunt Launch Checklist: learn the art of Product Hunt launch with our checklist. Get 200+ actionable tips for a successful launch.

  3. Want to boost SEO & sales? Let SubmitBro submit your SaaS, AI startup, tool, info-product, or newsletter to 70+ high-traffic directories in one click & get high-quality backlinks. Here are our previous clients results: