Blue Lagoon

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Avoiding competition is the master growth hack. In this newsletter edition, we will discuss about discovering your very own "Blue Lagoon"—a niche market strategy that lets you avoid the shark-infested red oceans of competition by creating a calm, clear space where your business can thrive.

Blue Lagoon: Cater to a niche audience

You might have heard about the "Blue Ocean" strategy, which is all about creating vast new markets. But let’s chat about something a bit different—the "Blue Lagoon" strategy coined by Elias Stråvik.

Blue Lagoon approach isn't about expanding the ocean; it's about finding a smaller, special niche ripe with potential, where you can cater uniquely and dominate comfortably.

Example 1: Saturn Calendar

Ever noticed how crowded and competitive certain markets seem? Take calendar apps—a classic red ocean scenario with tons of competition and little differentiation.

Then someone spots a Blue Lagoon, like the folks at Saturn Calendar did when they focused on high school students—a group totally overlooked by mainstream apps.

By catering specifically to these students' unique schedules and pressures, Saturn Calendar not only stood out but also climbed to #1 in the app store.

Example 2: ZenMaid

Another perfect example of this strategy in action is ZenMaid, a company that has brilliantly carved out its own Blue Lagoon. ZenMaid is a SaaS designed specifically for maid service owners. By focusing exclusively on this niche, ZenMaid addresses unique industry-specific challenges like scheduling, client management, and automation—all tailored to the needs of maid service businesses.

Since its inception, ZenMaid has grown impressively, hitting the $1 million revenue mark. This milestone isn't just about numbers; it’s about understanding and serving a specific customer group better than anyone else in the market.

Takeaway

So, when you’re planning your next venture, don't just pick a problem to solve—pick a specific customer to solve it for. Identify a niche, dive deep into understanding their needs, and craft your product or service just for them. That’s how you create your own calm, lucrative Blue Lagoon - without facing lot of competition.

Somehow I feel like building on top of already existing platforms is the same Blue Lagoon effect. For example, building a help center on top of Notion aka HelpKit, or building a blog on top of Notion aka Feather.so or building a landing page builder on top of Notion aka Super.so etc and the list continues.

Fazier Launches

• Site Mechanic: Boost your SEO with Site Mechanic! Instantly generate human-like articles that rank. Enter your website to receive keyword-rich topics relevant to your site.

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• Splutter AI: Transform your customer service with no-code AI chatbot in minutes. Customize, scale, and automate customer support. Learn more.

• You can be the next here. All you need is to launch on Fazier. 100% free. No queue etc.

Whenever you're ready, there are 3 ways I can help you:

1. Promote yourself to 2,000+ subscribers & get featured on the Fazier website for 30 days. Learn more →.

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